Interior signs are a convenient means of communication used by various organizations to help get their messages across their employees and customers in creative ways. Interior signs use a mix of creative graphics and informative words/phrases to let people know what they are being guided or informed about. For instance, interior church signs used by a church or any other place of worship may include arrows pointing towards various directions and guiding its visitors about where the sanctuary is located or maybe where the worship center is. Similarly, interior signs used by a hospital may guide its patients to the rightward, information desk, and highlight patient room numbers they are searching for.
‘Signage’ which includes other forms of signs such as exterior signs, retail signs, etc., has been around since prehistoric times when people used drawings for graphically communicating messages and preserving historical facts. The particular field of interior signs combined with other forms of signage grew to its full potential in the 19th and 20th century with the advent of neon signs and other forms of material used to amplify the images of places like pubs, coffee houses, etc.
Indoor signs are used by not just places of worship and hospitals but also by offices, shopping marts, businesses, retail stores, dentists, coffee houses, cafes, spas, salons, and various other entities. The importance of interior signs cannot be emphasized enough. Here is a list of few points which reinforces the importance of usage of interior signs by various organizations.
The most basic use of interior signs, as we discussed earlier, is giving directions. This plays a huge role in assisting customers, and visitors find the right way, especially if they are coming to your place for the first time.
If a business has a massive facility and a lot of places to be explored as in a vast shopping mart, hospital, airport, or any other organization which has a lot of floors and departments to be navigated through, then its management must simply make use of interior signs wherever required to guide people around the building.
This assistance eases visitors/customers off from the stress of visiting and finding their way around a new place while saving their time and energy too. Hence a pleasant experience generated creates happy customers/visitors. This, in turn, will help you in retaining customers regardless of the type of services or products you offer.
Improved Business Image and Perception for Retailers
While exterior signs are important for helping customers in locating a physical address be it a retail shop, business office, hospital, church or any other entity for that matter, interior signs are equally important for not just drawing the customers inside the shop, store, mart, office or any physical facility but also engaging them. According to a survey, the quality of signs installed inside the physical setting directly impacts customer’s perception of the business and affects their purchase decisions accordingly.
If the signs have been properly installed and strategically placed, they may not only help customers in finding the products of their choice but may also prompt them to buy an item or two from say a current promotion going on. Until and unless, proper signs are advertising the promotional offer and communicating its benefits to customers walking around in the store, they are not likely to find it and hence miss a chance to benefit from your offer, and you may end up losing a potential customer.
Hence, if the signs are worn out, not properly maintained, wrongly implanted, misleading, or there are huge stores without any properly guiding interior signs, chances are your customers may lose interest in your shop and visit some other store which has better and proper visual guidance.
Exhibition of Important Public Service Messages
Interior signs hold importance for entities like public libraries, parking areas, and hospitals is not just communicating directions but other important messages such as maintaining the silence, not honking the horn near hospital area, and finding alternate routes to get out from the underground parking lots. This, in turn, creates safer road trips, a sounds free atmosphere for patients and maintains the decorum of a library.
Amplifying up the Aura
Another fact which highlights the importance of interior signs is their usage in amplifying the aura of places like spa, salons, coffee houses, bars, and inns, etc. For places like these, simple plain walls might not seem so attractive and hence may bore the customer more than uplifting their moods and helping them to relax. So the use of interior signs in such places allows the owners to recreate a lively and refreshing look for their place and consequently may either attract more customers or keep the existing ones coming back for the services multiple times.
Creating a Professional Environment
As much as interior signs help in uplifting moods, energies, spirits and providing directions to the visitors, they can also be installed in an official setting for creating a professional outlook and work environment. Organizations may install interior signs for highlighting rules, office hours, counter number, or any other information they deem important to be highlighted. This installment can also help in providing information to visiting clients.
All of this exercise aids in forming a company’s impression on outsiders, be it new employees, potential job seekers, visitors, clients, or whoever comes to the establishment and hence helps the company establish its brand image.
Attracting & Retaining the Right Customers
Last but not least, interior signs help companies in communicating their basic purpose of existence via these signs. Interior sings help them do so by conveying the feel, meaning, goals, vision, and mission of these organizations by the use of proper lights, color, symbols, and text. Interior signs help in establishing the look these organizations want to achieve for their brands and businesses. If made and installed properly, interior signs can work wonders for these businesses.
Once the organization gets past the interior signs crafting and installation phase, it comes to the phase where it has to reap the fruits of its investment. This happens when customers who visit the place like it and report positive feedback. These satisfied customers not only report their intention to revisit the place but also go around spreading word of mouth, and thus these organizations end up attracting the right people they have their products and services aimed at.
Interior signs undoubtedly play an important role in communicating with customers and visitors the necessary information. This purpose could not be served humanly otherwise since it is impossible in huge installations for employees or salesperson to go around and educate every customer exploring the mall or store. Similarly, hospitals and other such facilities as airports, banks, etc., would require separate staff on each floor and in each department to convey to people the directions of wards which would become quite cumbersome. Hence the proper and meaningful installation of interior signs not only creates ease of communication for the organization but also ease of relocation for the customers and visitors.