Bluebet’s CEO Michael Sullivan, a fan of the 2GB 837 AM, made the decision to partner up with the radio station to form one of the most beneficial collaborations in the industry. If you are new to the betting scene or prefer to punt with bookies the traditional way or don’t live in Australia, you might wonder what these two names mean.

The following is a brief introduction to Blue Bet and 2GB:

Blue Bet:

Based in the Randwick Racecourse in Sydney, Australia, Blue Bet is a full-service bookmaking operation that provides a safe and trustworthy platform for punters and gamblers to place bets on a number of different sports. To ensure that punters get their payments in full, BlueBet has become a member of the NSW Bookmaker’s Cooperative. Along with that, all activities over the phone and internet are monitored and scrutinized to ensure the users’ security.

The company is run under the mentorship of Michael Sullivan; one of Australia’s leading and seasoned bookmakers with 30 years’ worth of experience in the industry. BlueBet works 24/7, enabling betters to use their platform on the internet, the BlueBet app (for iOS and Android) and also over the phone.


Commencing their broadcast in 1926, 2GB is an Australian commercial radio station that broadcasts over the 873 kHz AM channel. Currently, the radio station holds a significant market share in the radio industry and is the most listened to stations in Sydney. The station also streams live on their website and runs a variety of different shows that are broadcasted the entire day.

The programs range from shows centered on current events, music, and entertainment to sports commentary shows. Their website also features articles and news blurbs that report on recent updates on the latest sporting events happening in the country.

BlueBet and 2GB Partnership

Now that you know a little bit more about both the companies, we can move on to discuss why a partnership between them is great.

The main reason for the partnership is the fact that 2GB has a focus on sporting events, specifically rugby. Since BlueBet allows punters to place bets on various sporting events including the NRL and AFL throughout the seasons.

The partnership comes in handy as 2GB provides prompt updates on the matches and how different players are placed in the event. Receiving this news firsthand makes it better for both bookmakers and punters to stay updates and alter prices and odds accordingly.

Besides that, 2GB also reports on sporting teams’ performance and current form. These resources are helpful for betters to educate themselves while they are doing the research to find what odds will be presented in an upcoming match.

In simpler words, BlueBet and 2GB complement each other due to the nature of the services each of them provides. It not only proves beneficial for the companies themselves but also any Sydney punters who use BlueBet to bet on a sporting event.