Artificial Intelligence is the next generation technology.
With its penetration in almost every industry vertical today, it is going to transform the way businesses are being run.
By 2025, the AI market is expected to touch $36.8 billion mark, which signifies its massive potential.
E-commerce or mobile commerce is largely going to benefit from it. The global e-commerce market is expected to hit $4 trillion in the next 2 years.
In October 2016, more users accessed internet on mobile devices than computers. The trend is continuing since then. It’s almost a necessity for an e-commerce entity to have a mobile platform in the present time. Not many retailers operate from their web shop alone.
There are some prominent e-commerce mobile apps in the market which boast of millions of visitors everyday. In fact, some of the top e-commerce businesses make more number of sales on mobile apps.
AI will take m-commerce experience to the next level. From personalisation to navigation and search, round the clock support, AI for video and assisting the shoppers with virtual assistants, It is going to be a complete makeover.
Most of the real-time processes would be handled by AI. Human engagement is needed for these at present.
With most of frontend things being automated, the companies can focus on their marketing strategies. Data analysis, optimising push notifications and social media conversions will be easier to drive.
Take a look at this amazing infographic which illustrates AI driven m-commerce trends that are expected to hit the scene in the months ahead –
