Email marketing doesn’t have to be a chore. See how you can craft fun, entertaining emails, connect with your audience, and increase your ROI.
Can email marketing be fun?
In the book Fun is Good: How to Create Joy and Passion in Your Workplace and Career, authors Mike Veeck and Pete Williams extol the value of bringing a spirit of fun to the work you do. You probably don’t need to see the research. You intuitively know that if you have fun doing something, you’ll probably be more productive and creative.
I’m here to tell you that having fun is one of the keys to being successful with your email marketing. It doesn’t have to be a chore! Having an email newsletter has a high ROI and should not be boring.
In this article, we’ll explore how, through fun and creativity, you can decrease your frustration and increase the success of your campaigns.
Be human
Almost everyone is on several email lists. Some of the newsletters you probably delete right away, but others are met with excitement.
Chances are the email newsletters you find most exciting feel personal. Some emails are written in the most technical of language and it’s almost as if the writers are trying their best to show what a robust vocabulary they have or use a lot of business jargon.
What you are trying to do is communicate with people. By being more human and relatable, your email campaigns will be more successful. The writing style should be reflective of your brand and also your target audience.
Be creative
If your e-newsletters tend to be repetitive or boring, it may mean that you’re not being creative enough. Just remember that anytime you send an email, you are competing with countless other emails. Some people receive up to 100 a day, and some even more.
If you’re saying or offering something different, you have a greater chance of capturing people’s attention. Maybe this involves thinking outside of the box?
There’s also keeping in mind what is current. Is there a way to tie something that is trending to one of your newsletters?
Be receptive
Communication is not a one-way street. Don’t think of yourself as inaccessible. Rather, be open to hearing from your readers. Their feedback is a precious gift and you can invite their response.
Depending on your newsletter, you may even want to feature some of your customers or subscribers, whether presenting their story or their positive response to one of your products.
Be careful
Certain problems crop up in any email list that can make your email campaigns troublesome and less successful. If you’re not careful, your email list will decline in quality. In turn, that will affect your sender reputation.
Internet Service Providers score email senders using something called sender reputation. Frequently, email marketers deal with a poor reputation because they ignore the quality of their email list.
There are several types of low-quality email addresses you could have in your database:
- Invalid email addresses – addresses that were misspelled from the time they were typed in. These were invalid from the get-go. Then, there’s formerly legitimate email addresses that are now invalid. Some people use their work email address and they change jobs. Some use their school or other academic institution email address and graduate or change schools.
- Fake/temporary email addresses – There’s also the issue of temporary emails where someone uses a false email address just so they can take advantage of a promotion or complimentary item you offer. They don’t want to use their real email address because they never had the slightest interest in getting your emails.
- Role-based emails – These are the addresses like “info@” or “mail@” that are checked by a team of people. In pretty much all cases, newsletters and promotional emails have no value when you send them to these email addresses.
- Abuse emails – Some email users have a bad habit of marking emails as spam, even from lists they consented to receive. Getting spam complaints affects your reputation and inbox placement.
One of the ways to keep these bothersome email addresses off of your list is to use a 1-2 punch to keep the quality emails in and the low-quality emails out. An email checker helps by making this task fast and easy.
Checking in bulk
Suppose you have 1,000 email addresses on your list. You can use a bulk email checker to validate them. Simply upload the list to the platform. It will separate the good from the bad email addresses which are sure to improve your email sender reputation.
Using an email checker API
The API is a piece of software that will check every email address added to the list in real-time. Whether your email list is old or new, an email verification API keeps invalid or undesirable email addresses from getting onto your list from the beginning.
Your approach makes the difference
By being relatable, creative, receptive, and careful you have the best chance of having a successful email newsletter. The less you treat it like a chore and the more you bring an element of fun to your approach the greater the end results will be.
Author: Paul Leslie is a Content Writer for email validation company ZeroBounce. He has a rich background in content creation as a writer, researcher, and interviewer. Paul has conducted more than 800 interviews distributed via radio and podcasts.
