Much has changed in the nation from the season of the primary general elections to the Lok Sabha in 1951 to the sixteenth general elective campaign in 2014. A considerable measure of numbers identified with election decisions has likewise changed, from voter turn up to polling corners to challenging political gatherings. This has also changed the campaigning process of the elections and the political parties. In the earlier days, the political parties went on with the traditional methods of campaigning, and that was the door-to-door campaigning. In the modern times and moreover especially during the 2014 Lok Sabha elections, the BJP party took the processes of campaigning to a whole different level. They took steadfast steps of digital campaigning as well as social media campaigning. The party took robust election campaign management steps.
Change Over the Years
While the quantity of enrolled voters has expanded consistently from the first general elections in 1951, the voter turnout has been a mixed pack without a particular pattern. In 1951, there were just 17.3 crore enlisted voters and the voter turnout was 61.2%. The voter turnout expanded to 63.73% of every 1957. From 1957, the voter turnout has varied, expanding and diminishing on the other hand till 1989. In the competitive elections that were held in 1991-92, the voter turnout additionally went down to 55.88%, the most minimal over the most recent 25 years. After that, the voter turnout expanded in both 1996 and 1998 decisions to drop again in both the 1999 and 2004 elections. The voter turnout somewhat enhanced in 2009 while the most astounding ever voter turnout in India’s Lok Sabha elections history was in the 2014 general elections. Record 66.3% voters turned up at the surveying corners in 2014. These were all the results of the enhanced and proper election campaign management features of the party. Appropriate management of election company like Leadtech can help you avail all the various features as mentioned above. Of the 16 general decisions to the Lok Sabha up until this point, the voter turnout was under 60% on eight distinct events and over 60% on eight different events.
The slogan of the Campaigning
The slogan for the 2014 election campaign by the BJP was a famous one, and it was at the tip of the tongue of most of the country’s populace. The slogan for the whole election campaign was “Ab Ki Baar Modi Sarkar,” and this got a lot of fame all over the country. This is incorporated into the campaign with great thoughts and farsightedness. This had a lot of impact on the world, and the most impact was due to the digital campaigning. The social campaigning also captured the voters from the younger generations.
Targeting the Younger Generations
Through the various digital campaigns, the 2014 election campaign effectively targeted the younger generations of the country. They become more aware of the political scene. This was a great step for the campaign as well as for the future of the country where the younger populace was pretty much unaware of the political scene of the country.
The difference in the Voters
In the 1951 general elections, just 53 political gatherings came against each other while this number was only 15 in the 1957 elections. The quantity of challenging political conventions stayed pretty much around 50 for a large portion of the polls till 1984-85. In the ninth general elections in 1989, the number of challenging political gatherings crossed 100 out of the blue. From that point forward, it has been on the ascent. This could be because of the development of strong territorial and neighborhood parties in different parts of the nation since the latter half of the 1980s. In 2009, 363 political parties challenged each other in the elections while this number went up to 465 in the year 2014. The National political parties won over 80% of the seats in every one of the initial ten general elections from 1951 to 1991-92. It is after 1992 the provincial state parties reliably won over 20% of the seats on offer in relatively every decision held after 1992. The campaigning processes had this gradual development in the number of voters’ increase over the various years. The political campaigning for the 2014 Lok Sabha elections encouraged people to vote and also make the best out of their one single vote. This awareness was required by the people of India, and that is exactly what the campaign of BJP did in the year 2014. The regional/state parties won near one-third of the considerable number of seats on offer in 2014 in spite of the BJP getting a major share individually. This was likewise supported by the Congress’ most noticeably bad execution ever in 2014. In 2014, National political parties won 342 seats out of which 282 seats were won by the BJP and the provincial/state parties won 176 seats.
These are the multiple ways in which the campaigning of the 2014 elections and namely the campaigning by the BJP has changed the way and methodologies of political campaigning in India. The various election campaign management companies have made the best efforts to enhance the political campaigning scene in the country, and top-notch companies like Leadtech has paved its way into the mainstream market.