Live Streaming VS Video on Demand: Why Brands need to consider both

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Of late, there’s been an ascent in the dominance and utilization of live video streaming applications like Periscope to such an extent that social media kings, for example, Facebook and Twitter have also created their own live streaming applications.

Live streaming and VOD (Video on Demand) platforms can offer distinctive methods for brand acknowledgment benefits, an expanded pool of clients and customer engagement. Preferring VOD platforms over live streaming ones or the other way around shouldn’t be an utmost to every one of the chances offered by every one of them.

The inquiry here is the means by which to use these for business purposes and make sure you’ve settled on the correct decision for your organization.

What is VOD?

VOD (Video on Demand) has altered the way video content is seen and communicated. VOD administrations are in the limelight these days underlining customer conduct and individuals are accepting online broadcasting administrations more than ever.

VOD is fundamentally the inverse of live streaming giving clients the chance to watch recordings at any appropriate time and from any Internet-associated gadgets. It is something beyond just watching a flick on Netflix.

The comfort of watching instructional exercises, educative and engaging content from anywhere and anyplace and on any gadget is the sole excellence of VOD.

Advantages of VOD server software

Network – Technology has turned into a key player in changing things and making lives less difficult. Because of the improvement in technology VOD content is constantly accessible. Everybody from customers to press can watch your content at whatever point and wherever.

Assortment – VOD covers content that can be crafted to perfection and edited before it is circulated. Likewise, it is considerably less demanding to become a web sensation with VOD than with live streaming. You have a lot of time to record, edit, and see your recordings. There is space to make your video better as much as it is expected and include distinctive effects.

Appropriateness – When live broadcasting isn’t required and the content can endure delays in distributing VOD is a reasonable choice. It is simpler to actualize and offer better video quality for clients.

What is Live Streaming?

Without a doubt, live streaming presents the new wave of computerized communication, content marketing, and content utilization. It is getting fame from all over and the principle reason you should think about live stream is basically that of its gigantic client base which keeps on developing each and every day.

In a report distributed in 2016, Research and Markets said the video spilling market is anticipated to develop from USD 30.29 Billion of every 2016 to USD 70.05 Billion by 2021.

Some of the advantages of live streaming

Real-time experience – When you complete a live-stream occasion of your brand, you are connecting with your group of viewers. This gives individuals a feeling of having a place at the moment since individuals cherish being a piece of stories as they happen. They effectively acquire more knowledge about your organization and discuss specifications with their companions.

Cooperation – Live streaming gives a feeling of energy to your crowd. Amid those occasions you can offer to survey, attend to queries and associate with your community. In this way brand’s stories are told all the more adequately. The live stream itself is only about building a forum. Clients feel comprehensive and get attention in the meantime.

Cost-Effectiveness – A few organizations utilize live streaming as a major aspect of their training modules for new workers’ joining in. Everybody gets a similar preparing schedule and product data, in this way sparing organization’s financial plan. Likewise, while hosting a live occasion, the expenses of travel, hotel, and security ought to be considered. Deciding to live stream an occasion can spare a great deal of cash over the long run.

Concerts, sports telecasts, and award shows are the kinds of occasions which are perfect for live streaming. In any case, they can even be syndicated for on-demand by including features of the occasions. You can do this by offering your content to an OTT (Over-the-top) channel.

Conferences are somehow okay for live streaming yet can be offered later as on-demand. Broadcasting live gatherings can draw in administrators, increase new business openings and customer base by and large.

Instructive occasions are for the most part broadcasted as VOD with VOD server software so anybody can watch a conference or online course when and where they have to. Be that as it may, training related recordings go past the lecture idea, so schools have been live streaming logical analyses, student achievements and considerably more for quite a while.

Press-release events are the type of occasions that can be utilized to offer a live-stream link for your clients who can’t go physically to the occasion. News timeliness is essential so viewers can tune in or watch at that moment.

It’s important to the convenience of your news that watchers can tune in or watch real-time. You can even take inquiries from correspondents and customers. Q&A’s, exhibitions and board discussion would all be able to be live-streamed.