Efficient customer management by car dealers has a crucial impact on the profitability of the automobile manufacturers. In the rapidly changing and transforming world, every business needs to improvise constantly and compete with itself. Customer experience is the critical differentiator for any product or service. Before one realizes, the copy of a newly launched product or a novel idea gets floated in the market. What is difficult to copy is how you make your customers feel. Some names like Jeep Wrangler is favorite with customers because of the efficient services they provide. Note below a few pointers for boosting customer satisfaction.
- Good internal practices lead to bigger profits: A sales executive is the representative of your business. He directly deals with the client and in the process builds a relationship that can reap benefits for the business in the long term. Hence, talent management acts as a crucial success determining a factor for car dealership of any scale. The sound recruitment process, employee retention programs, long-term incentives, fair remuneration, and formal training systems ensure efficient talent management.
- Use the technology available: Gadgets are everywhere. Even a kid of 6 years old knows how to browse the internet. Customers these days are not only well informed but are also tech-savvy. Usage of gadgets like the tablet during the sale process doesn’t just make life easy for you, but it also leaves your customer satisfied. Also, devices ensure you have all the relevant information right at your fingertips. It saves time, offers convenience and allows a seamless sale process.
- IT system backed business processes: Management of data and information through IT-based infrastructure gives high flexibility to car dealers in the ever-changing markets. IT systems help in the administration of statistics, financial figures and other vital data. Moreover, one can coordinate various functions through IT systems. Monitoring of customer satisfaction levels also becomes easy and convenient.
There is dedicated software that can record, file, report and maintain information related to sales, marketing, customer service, and feedback. This, in turn, gives hands-on information to employees for better customer management. The transparency and the convenience offered by the IT backed systems can hence assist the management in comparison, assessment, and control.
- Get Digital: Customers check and book their appointments, track the location of vehicles, write feedback in open discussion forums, browse current market trends and make payments all through electronic mobile devices. It’s the digital world. Right from the morning alarm to the next day’s schedule are available on the mobile device. If you don’t offer the convenience of digitized platforms to your customers, you are undoubtedly losing out on your customer base.
- Service with a smile: Needless to mention that any service offered with a smile leaves the customer with an everlasting experience. A pleasant service spreads through word-of-mouth publicity encouraging repeat customers and promoting new customer visits. Nobody would like a disconnected sales executive to assist in the deal. Buying or getting the car serviced is an emotional experience.
A human touch coupled with flawless customer care paves the way for effective customer relationship management which in turn results in a cordial relationship with auto-manufacturers.
