At present, you will hardly come across a company that has little or no online presence. Today’s entrepreneurs understand that there are fewer chances of a business succeeding if the target audience does not know about its existence or is not getting regular updates about its products or services. As a result, all businesses are putting in their best efforts in gaining a strong foothold in the online space. This increase in competition has led to many things, and one of them is that each business is constantly trying to perfect its website and other marketing/promotional assets. Most brands are trying to achieve perfection in their designs and content by investing in professional web design and development services. A recent study shows that more than 56% of small and mid-sized businesses (SMEs) are planning to invest in a new or at least a revamped website in the current year.
The ideal platform to showcase your skills
As a web designer, this is an opportunity that you cannot afford to miss. However, to get noticed by brands, it is first vital to promote your skills and works in the best way possible. What you have is a globalized business landscape. That means you are facing even more competition from across the globe. Hence, there is not one opportunity that you can pass up. To gain a competitive edge, you need to promote your works in platforms beyond the usual and conventional ones. One of the best ways to do so is to strengthen your profile on Instagram.
Instagram, boasting of more than 800 million active monthly users, is a primarily visual, mobile-based platform. It was launched in 2010 and has since become exceedingly popular with youngsters and older adults alike. With its fantastic array of filters, Instagram has now become one of the most popular social networking platforms. So, how do you get your target audience to notice you in such a densely crowded place? The answer is simple, Buy Instagram followers, at least until the time you have a considerable number of organic followers and your profile sees much engagement on a daily basis.
There are multiple benefits of buying Instagram followers and likes. Take quick look at the most important ones:
Explore available options within budget
Like many business owners, brands and service providers would know, it is hard to succeed in this overly competitive era without strong promotions. However, marketing can be expensive too, especially for aspiring designers and startups that are just trying to strengthen their foothold in the market. For increasing active Instagram followers, you do not have to spend a fortune. However, you get to create significant brand awareness, especially within your target audience.
The more active users you have on Instagram, the better it is for you. A large number of people will see each post you make on the platform. Every like, comment and share will ensure that your post is being viewed by many other people, who are followers of your followers. This way, you can expand your reach without having to spend extra.
Establish your credibility
With ample followers on your profile and enough quality content, you can get recognized as an expert in your niche market. Sooner than later, you might even become an influencer in your domain and may be invited by marketers to add value to events and sessions. It all depends on how popular you are among your followers.
Instagram is a great place to gauge which of your designs your followers genuinely like and which ones they do not. To understand them better and draw inspiration from their thoughts, you can run a contest requesting them to share their ideas with you. The more followers you have, the more ideas you will get, and thus, you can ensure that your work never gets monotonous.
Create a strong online presence
Increasing the number of followers on Instagram can help you to strengthen your overall online presence, especially your website. Your Instagram profile and posts will have a link to your website. Your followers can click on it and visit your site, which will increase daily traffic. It will improve your ranking on popular search engines. Plus, those who visit your site may comment about it somewhere on your social profiles thereby encouraging others to check it out too. Thus, your Instagram profile will only keep minting benefits for you.
A few additional aspects to consider
Instagram is fuelling web design in many ways. According to experts, designers must integrate Instagram with their websites too. It will help in leveraging the user-generated content, which comes from their most loyal followers, in boosting their website’s popularity. Many big brands are already using the content on Instagram to enhance the performance of their traditional marketing channels. You need to generate quality content to improve your skills continually, and displaying the same on a massively popular platform spreads the word too.
Moreover, Instagram is a primarily mobile-based platform. At a time, when a significant portion of one’s target audience has grown up surrounded by digital devices, Instagram provides designers with a platform to connect with their audience at a place where they are most comfortable. As dependence on mobile devices keeps increasing, it can be safely said that this connection between web designers and their Instagram followers will only get stronger with time.
Wrapping up
Instagram helps designers understand their audience’s expectations and preferences and also enables them to connect with each follower instantly. You cannot achieve this only through a website. Besides, since Instagram is a visual platform, assessing trends, finding inspiration and even reviewing competitors’ works can get easier with its use. Possibilities are endless with this platform, and so is the competition.
