Web design and SEO – Things You Need to Know

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An SEO-friendly website — that helps your potential customers find you via search engines like Google and Bing — is the surest way to generate a steady stream of organic leads for your business. Your potential customers will be able to find you using their mobiles as well, if that’s what they prefer!

Obviously, as your website attracts more search traffic, you’ll earn more conversions too.

As one of the best SEO services in Miramar, Florida that also offers web design services, we follow a set of SEO best practices when designing client websites optimized for search engines. By doing so, we make sure that they’re all set for success. Here are our top 3 SEO- friendly web design best practices.

1. Mobile-Friendliness (or responsiveness)

Today, people mostly use mobiles and tablets to access and browse websites. Reportedly, about 60 percent of searches happen from mobile devices alone.

To improve the mobile website experience of millions of these users, Google rolled out its mobile-friendly algorithm. Post the mobile-friendly update; Google has been favoring mobile-friendly websites and giving them better ranks in mobile search results. Mobile-friendliness is one of Google’s 200+ search engine ranking factors.

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When we work on clients’ websites, we take the mobile-first approach.

Of course, when the potential customers of our clients are searching for our clients’ services and products using their mobiles, we’d want the maximum visibility for our clients on the mobile search rankings.

When designing client websites, ensure that our client’s website visitors experience a seamless mobile browsing experience.

You can check your website’s mobile-friendliness using Google’s tool. In case it’s not responsive, check out our professional website design services Miami and see how we can help you build a mobile responsive and SEO friendly website.

2. Fast Page Loading Speed

According to Kissmetrics, about 40 percent of people abandon a website if it takes more than 3 seconds to load.

So, to rank batter in search results and get more organic traffic, a website (and each of its pages) should load super-fast. In addition to losing visitors, slow website poorly impact the user experience of those who continue.

When we design SEO-friendly websites, we follow some battle-tested hacks that improve their loading times. Here are three of them:

  1. Minimizing Javascript: A common culprit when it comes to slowing websites, JS causes the browser to slack. We’re very conscious of our use of Javascript and another styling that causes speed issues.
  1. Getting rid of non-essential elements: A common reason for slow websites is the presence of tools, add-ons, and scripts that are totally avoidable. When building websites, we make sure we use the leanest stack possible.
  1. Optimizing images: The #1 reason for bloated slow-loading website is huge 100kb+ sized images. We always make sure that the images we use are as light as possible.

You can check your website’s speed performance using Google’s PageSpeed insights tool. Feel free to reach out to us in case you have a slow-running website.

3. A Clear Architecture and Navigation

After the mobile-responsiveness and speed, navigation is one of the key elements that lies at the intersection of a website’s design and SEO.

A website’s navigation and architecture are also important Google ranking factors. They don’t just help search engines understand what the website is about but also helps users understand the structure of the website and find the information they need easily.

Although the high-level architecture and navigation picture includes the website’s information flow, it also involves a lot of knitty-gritty. For example, designing clean URLs, too, is a part of SEO-friendly web design. In fact, the URL type, length, path are all ranking factors.

When we design client websites, we spend a lot of time planning the site’s architecture and navigation. We take into account a lot of factors like our client’s goals, their most valuable (or cornerstone) content, and the expected user’s journey. We optimize at the most minute levels like the URL structure as well.

In addition to the above three key web design SEO aspects, things like a website’s tags, alt texts for images, sitemaps, internal linking within the website’s pages are also important for SEO. Other considerations include using an SSL certificate, crawlable links and content, tags like the website’s title tags, Meta description tags, schema implementation and more.

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Web Design and SEO are more related than you think

When building websites, expert SEO providers like us use data-backed web design best practices that lay the foundation of a SEO-friendly website. All of this in addition to building an aesthetic design that suits your website.

Want to know more about how your website’s design influences SEO and how you can rank better by hiring the best SEO services in Miramar, Florida drop us an email. We’d love to help you get out of your traffic slump with a website that’s designed to win SEO leads.