Yes, now is the time to show your clients just how important they are to your business. Around this time of the year, things start to dry out for most real estate agents. However, this holiday season provides the perfect opportunity for agents to get personal with prospective and past clients. After all, real estate is a people’s business and how you interact with your contacts can very much determine your company’s success. The top producers always show that their clients are always fresh on their mind.
From mail delivered Christmas real estate cards to festive Facebook posts, there are a variety of things you can do to make your clients feel good, so they know that you are thinking about them.
Check out these marketing strategies that are bound to help you get more personal with your clients and ultimately generate more business.
Real Estate Christmas Cards
Real estate Christmas cards is a marketing tool that has endured the test of time and rightfully so. Postcards can have a powerful Impact, and it is a cost-effective marketing tool with numerous benefits. Before you launch any type of postcard marketing campaign, it’s important to first establish what you are trying to accomplish by sending out real estate Christmas Cards. Consider whether the goal is to:
- Generate more phone leads?
- Are you using the postcard to let clients know about upcoming open houses you are hosting?
- Perhaps your desire is to tell them about your website so they can become a part of your mailing list?
- Are you informing them of upcoming open houses to meet new sellers?
Next, you should figure out who you are trying to attract. Does your firm typically only handle buyers and sellers? If this is the case, then you definitely don’t want to send out generic Christmas themed postcards. Some experts recommend that when you send Christmas real estate postcards that you make them personal, similar to what you would send a family member. Be sure to in include a handwritten portion. Sending such a personal postcard makes the contact feel genuine, and your clients are more likely to appreciate it rather than a generic card that is more business oriented. Just think, it tells them that you were willing to take the time out to write a nice note and include a family photo in it. This makes them feel as if they are part of your inner circle.
the other hand, you should also find a way to link the message you are wishing to convey to the overall aesthetics of the postcard.
Finally, keeping in mind the type of clients you tend to represent is the final key to a successful postcard marketing camp. Think about what your favorite clients all in common. This will be instrumental in helping you determine what message to convey in your postcards.
Develop Partnerships
Since the Christmas is the season of giving, why not link up with a local nonprofit and find out ways that your firm can contribute to a great cause. You can double the impact by providing the ultimate support during the holiday season whether this includes donating a specified portion of profits, collecting profits on the behalf of an organization or possibly sponsoring one of they’re events. Not only does this increases brand awareness but it also shows you real estate firm has values and more importantly that you are invested in improving the local community. Yes, developing partnerships with local organization establishes your presence in the area.
Community Involvement
There are many opportunities to engage the community in your marketing endeavors during the holiday season. Make sure your firm is present at community events so you can establish a repertoire with the local residents. Community events aren’t the appropriate place to make hard sells, but it doesn’t hurt to hand out a few business cards. However, here are some engagement ideas you
- Send out a group of Christmas carolers to provide prospective clients with a postcard or some type of message from your firm at the end
- Set up a hot chocolate station where the neighborhood can come out for a free cup of hot chocolate with branded cups
- Sponsor a holiday party to market your services
Keep Lead Generation in Mind
While customer appreciation and fostering relationships should be the primary goal of your holiday marketing endeavors, for successful real estate agents lead generation is always at the forefront. Since life happens, there are unique circumstances that move homeowners to put up a For Sale sign or move prospective buyers who want to purchase the property. A few lead generation tactics include:
- Send Christmas cards to prospective buyers and sellers
- Sending them thank you notes or making phone calls to past clients to wish them a happy holiday.
- Holiday inspired open houses
Let’s analyze each of these ways you can best market your firm’s business.
Happy Holiday Phone Call
Of course, it’s always nice to pick up the phone and with past clients a happy holiday and well wishes. This is an easy and free way to endure that you stay at the top of they’re minds. After all, it’s a common practice for real estate agents to contact their top clients quarterly.
Take Advantage of Social Media Channels
What social media platforms are you currently using? Whether, it’s Facebook. Instagram, Twitter or a combination of them all you can include social media into your holiday marketing endeavors.
Consider hosting a holiday-themed contest. For example, you can ask your followers to submit pictures of their homes decorated with Christmas lighting. You can ask people to vote for what homes they liked the best. Whichever photographs receive the most likes or votes will win a prize. Don’t be afraid to get creative when coming up with competition ideas. In fact, the more creative you are this can further increase interaction. After all, the goal is to have people talking, sharing and generating a buzz so you can stay fresh in their minds. This is a great way to grow your followers, clientele and ultimately expand your business.
Take Advantage of Social Media Channels
What social media platforms are you currently using? Whether, it’s Facebook. Instagram, Twitter or a combination of them all you can include social media into your holiday marketing endeavors.
Consider hosting a holiday-themed contest. For example, you can ask your followers to submit pictures of their homes decorated with Christmas lighting. You can ask people to vote for what homes they liked the best. Whichever photographs receive the most likes or votes will win a prize. Don’t be afraid to get creative when coming up with competition ideas. In fact, the more creative you are this can further increase interaction. After all, the goal is to have people talking, sharing and generating a buzz co you can stay fresh in they’re minds. This is a great way to grow your followers, clientele and ultimately expand your business.
Gift of Giving
Since this is the season for bestowing gifts, consider giving your top clients a token of your appreciation. Since most homeowners are entertaining during the holidays, you can send a bottle of wine or an edible arrangement that they will likely use.
Gift cards are another great gift option. While gift cards are the most personable gift you can give to a person, it’s the closest thing you can get to cash since its expendable. Although, gift cards are less original than if you select a gift card that’s really useful you can make a great impression.
Client Appreciation Event
What better way to show your clients that you truly appreciate them than by hosting a client appreciation event? The great thing about hosting such an event is that you can get really creative and have a themed social that’s guaranteed to be the talk of the neighborhood. You can keep things small by hosting the event at your office or go big and rent out space. When you send out invitations to your client appreciation event, you should indicate on the invitations that your clients can also bring guests with them. Also, this is a good opportunity to generate referrals or meet prospective clients who are interested in purchasing or selling a home.
Special Themed Open Houses
Do you have a few open houses on the schedule? Since it is the holiday season why not decks the house in Christmas themed decorations? Yes, make every open house an event by offering refreshments and playing music. This is bound to get visitors in the holiday spirit.
Well, executed holiday marketing shows past clients and prospective leads that you care about more than just your business, but it shows a genuine interest in them personally. Nurturing your clients and leads is so important because they trust you in helping them make what’s likely they’re biggest transactions. Remember, the holiday season is supposed to be full of joy so don’t stress yourself out when looking for ways to show your appreciation. It is the thought that counts.
