There are more than 1.6 billion working websites on the web today. Hundreds more are being created every day; so to say there is a “sea of competition” is an understatement. Anyone who wants their business to make it in today’s digital market needs a website that will stand out and get with the times. Here are the top 7 future trends in web design to help owners and web designers create a website that keeps up with both client demands and ever-changing development trends.
Top Trends in Web Design
The Bot Revolution has started.
Artificial Intelligence, like Chatbots, has taken web design by storm. Using natural language processing and machine learning, Chatbots, work on customer support requirements without the need for human support. Because of its intelligence and efficiency, Chatbots have dominated web design trends in the last few years and is expected to stick around. It will only keep getting better and better as the years go by.
One page is enough.
Speed is everything. It enhances customer experience and improves a website’s search engine ranking. One way to keep page loading time to a minimum is through Single Page Applications. SPAs do not require additional waiting time to launch a new page because they load all the content all at once. SPAs do not only speed up the loading time; they also make browsing easier for the users.
Virtual Reality is the new reality.
Virtual Reality is changing the way people interact with websites. With Virtual Reality, users are given new and amazing ways to experience the virtual world, like the products and services offered by a company. Tech giants like Microsoft, Google, Samsung, and many others are investing in their VR strategies to create a whole new experience for their users.
Motion UI: Everything should be intuitive.
The present trend is responsiveness, but the future requires far more than responsive design. Users now crave interaction, animation, and unique transitional design as they move around the website. With Motion UI, even the most minimalistic website can become the most useful interface that has the power to increase conversion rates and give users a great experience.
The future is progressive.
Progressive Web Apps (PWAs) have become quite integral in web design. PWAs have similar features and functionality as native mobile apps, but they offer more advantages. For instance, they load instantaneously, work offline, can receive push notifications, and offer reliable user experience. Even graphic design businesses prefer PWAs because they are easy to build, launch, and maintain.
Tell a story worth remembering.
Storytelling has influenced many things, even websites. By learning about the users and their development; web designers can identify their needs, structure narratives that meet these needs and evoke emotions, and design scenes that will make the products come to life. By making the website’s design tell a story, the user will feel something unique, making their experience extraordinary.
Keep up with graphic design in Australia.
Here are the design trends of the future:
- Brutalism – bold text and bold colors
- 70’s Bright Color Palette and Gradients
- Thick, clear, and screen-dominating typography
- Interactive backgrounds like video or animation
- Custom images showing the brand’s purpose.
- Contemporary grid layouts
- 3D Illustration, open compositions, and designs with depth
Arm yourself with these simple list of top 7 future trends in web design to be able to create a website that engages potential customers, exceeds existing customers’ expectations, and encourages them to come back. Stand out from this overwhelming sea of competition and get ahead in the race of web design.