Modern technology has provided both small and large businesses alike the opportunity to ensure that their business thrives in the market. In today’s digital world, nearly every beauty business that works with wholesalers like Asian Beauty Wholesale can now enhance their online presence, business processes, and customer service by investing in said innovations and reap the multiple benefits it brings.
Here are ways on how these new technologies have supported beauty e-commerce businesses everywhere globally:
- Artificial Intelligence
Artificial Intelligence (A.I.) had come a long way from when the idea was conceived and was then merely dismissed as a pipe’s dream. Now considered as one of the most essential tech pieces in modern businesses, artificial intelligence has since helped the beauty business achieve great success in several ways. Some of which include:
- Providing a more personalized shopping experience – A.I. tech works by analyzing a shopper’s behavior online where it then analyzes data and is able to predict future behavior which helps business owners save time and energy. For instance, it’s not uncommon for a person who is shopping for a specific moisturizer to receive suggestions about the different products that goes along with it like cleansers and toners and even a bundle which can help them save money.
Additionally, this feature also enables business owners to create personalized emails and newsletters that provide various product suggestions guaranteed to satisfy the customer. Sometimes entrepreneurs even provide discounts for first-time shoppers which gives them the instant satisfaction of being treated well.
- Test products virtually – A.I. is not just limited to predicting human behavior. In fact, another way this innovation has helped online businesses is that it enables customers to test various products without necessarily visit brick and mortar stores. For instance, Vichy, a popular skincare company, allows customers to upload a picture, answer a set of questions relevant to their skin type, and play around with various filters that help them achieve their ideal look. After filling out the necessary information, the online tool will then generate a personalized skincare routine that customers can follow to achieve the look they desire.
- Augmented Reality
Augmented Reality (AR) utilizes technology to help analyze various data to help produce an image is being viewed through a device. Considering that most cosmetics require personal testing to see whether or not it fits best for the customer, AR has provided a medium for customers to test out different makeup palettes to try on within the comforts of their own home. For instance, in Covergirl’s website, users can utilize the AR tool where they can then see the different views of their face after virtually applying certain cosmetics to their face, allowing them to make smarter shopping decisions.
- Online content
Considered as the bread and butter of digital marketing, online content has paved the way of enabling online businesses to reach a wider range of customers by providing entertaining and informative content in various channels such as social media sites and beauty blogs. It is important to note however that online content isn’t just limited to text and images and can even extend to video content which allows users to share and like on different mediums.
- Conversational Marketing
Various technologies like chatbot, live chat platforms, and mobile messaging apps allow customer service representatives and beauty experts to reach website visitors and provide them assistance should they require it. The reason why this is called conversational marketing is that unlike traditional marketing that follows a one-way channel where companies talk, and customers listen, this medium allows customers to express their concerns to representatives who can then assist them virtually.
- Image search platforms
Several companies are utilizing image search technology to help customers find the nearest products around them and find similar products at a greater deal. For instance, say you want to buy a specific lipstick that may not be available at your local shop. To know whether there is a substitute for said product; users can simply snap an image of the said item and allow the software to generate alternative choices that may be found in other websites. This convenience allows customers to continue their online shopping without limiting themselves to just one product.
With the constant development of said technologies, it’s only a matter of time until nearly every beauty e-commerce locally and globally adopts some of these features to their business. If you yourself own an online beauty shop and would like to ensure its growth, consider investing in these modern innovations.