For those who value their internet placement, search engine rankings are valuable. Site owners fall over their feet trying to get better rankings while SEO experts soak their feet in those warm waters of adulation while they tweak websites to keep up with those updates for search engines. Search engines…what is there when Google is all use?
Importance of Google’s Updates
Google is pretty much a dominating force while SEO is a thriving business. One needs to know what Google is planning to do next, what the next update will bring to update our own SEO tweaks. Using the SEO services helps a website rank better. But first, when is the update coming and what is it about?
Reasons for Secretiveness
Google tends to keep things under wraps for two main reasons. In most cases, these updates occur once or twice a day. There is nothing much to discuss here; everything happens by rote. However, this policy of keeping things without telling anyone raised hackles, especially in Germany. Angela Merkel insists that transparency remains important to maintain balance in society. Our daily searches shape our behavior; if we do not have any freedom for doing this in any manner we want, then existence will become threatened. So, she demanded that Google announces what their policy is about updates of search engines.
Algorithm updates tend to focus on one or two issues, usually on low quality. Ranking issues matter because our website will move up or go to the middle of the second page when we have done nothing. If your website is not keeping with established standards, then an update will see your rankings tank. Most commercial sites make use of professional SEO services to keep their ranking up.
Other than low content quality, Google also targets low-quality links. Links to low ranking sites or improper use of links will invite a drop in ranking. This happens when Google does its updates. Keeping users satisfied is at the core of policies about updates. For most cases, the amount of user satisfaction determines the level of quality. To this end, Facebook announced recently that it was changing its algorithm for News Feed to a more friendly stance.
Improvements on Facebook
The “relevant content” on Facebook’s engine algorithm has changed to meaningful “social interactions.” What this means is instead of ranking users by its number of news outlets and time spent, they are now ranking them according to “well being.” The professional SEO services have made changes, so content is more focused on well being rather than on creating many links.
Google is not so open about its changes in an algorithm for searches. This is understandable because this is proprietary material. However, because the search algorithm is so complicated, it has outdone its competition. If their competitors got their hands-on such information, they might build their own duplicate engine based on the same model, and this will cause Google to share on the internet to fall.
Prevent Unethical Hacking
Another reason is that many millions of people are working on bettering their own position by predicting the algorithms along with the changes. Some have a full-time career in many forms like offering SEO services, doing market analysis based on search engine rankings, and so on. While there are many ethical users, there exists an equal if not, a bigger number of unethical people who like to prosper at the cost of others and other people’s websites. So, keeping the algorithm’s secret is understandable.
All competitive programs use a data structure with algorithms. Commonly used graph algorithms include minimum spanning tree, the direct path from every vertex, the shortest path from the origin, and Breadth-first search. Which of these parameters does Google change? And will it affect our websites? Again, you need to know elements of Dynamic Programming such as Longest Common Subsequence, Ways to Cover a Distance, and Minimum Partition among other things.
Types of Searching Methods
The searching or sorting methods will determine your speed and accuracy. These include Rabin Karp, Order statistics, Binary search, and Counting sort among other things. You can ask the professional SEO services providers to do this for you. There are many other things involved such as counting inversions, the Hungarian algorithm, Catalan number, and so on. People are constantly searching for shortcomings, and if the search engine giant published its algorithms, then big loopholes would emerge that would result in a dramatic drop in search efficiency.
There were many buzzes on the internet about a possible Google algorithm update about two weeks ago. It was not immediately clear whether this update had a relation to an earlier update or one that was new and involved core search criteria.
Some tools that track updates are these:
- SERP Metrics
- Advanced Web Rankings
This tracking tool for Google algorithm monitors more than 17,000 keywords. It checks for fluctuations from 100 deep search positions. All positive and negative movement gets combined into one SERP metric, they call roo. High roo means high volatility in Google search results. Green shows a normal search result with a low value for roo. At times, a high roo value might occur, and we see Algoroo turn orange or even green.
This is a play on the name of Larry Page, a founder of Google and also web page. This is one algorithm used by Google search to help rank websites. Google engine does this by enumerating the number and quality of links to a website. Here they assume that more important websites receive more links from other websites. The PageRank of a page gets passed on to pages under it. You can use a rel=“nofollow” attribute to stop Google from crawling any linked page. If so, its PageRank is not shared among its shared pages.
When you need to track bulk keywords, you use SERPmetrics. Billions of results get processed every month. Usual users of this service include in-house teams and tool providers for SEO agencies. SERPmetrics is a robust monitoring platform for search engine ranking. This helps one see flux charts of search engines that tell you if there is some change in its algorithm, or you are going steady and fine.
Mozcast gives any kind of changes or turbulence of the Google algorithm compared to that of the previous day. When there has been plenty of changes, the weather will show as stormy and hot. You can improve your organic ranking by getting insights to help get SERP features.
One very useful tool for SEO marketers, SEMRush helps website owners do a Technical SEO Audit, Position tracking, and Semantic core collection. He can do cross-groups negative optimization and manage keyword groups. This helps him with an analysis of ad strategy. All this helps manage paid traffic. This helps to discover posts that are best-performing to build an effective strategy for social media.
The Rank Ranger helps you do custom tracking of rank and check mobile rank also. You get custom insights by doing third-party data integrations. Link it to rank, traffic, and visibility. Check custom graphs and set SEO metrics to custom parameters. You can combine many data such as PPC, rank, and traffic, so you get exclusive analysis.
Advanced Web Rankings
This is one of the oldest, most trusted analysis tools. It is SEO software with full feature, social media integration, and customizable reports. It is a good ranking software that helps you see why and how updates have influenced algorithm and page rankings.
Quality Updates Estimation
We have several factors that tell us about content quality. These relate to both the way you write content and the choice of the matter. Here is a look at those things that reflect a low-value content.
- Not Helpful: This is perhaps most important from a user’s viewpoint. Content that is not beneficial is not going to get read. Users will skip it and go on to the next site because they wish to get something useful. Helpful means it assists viewers to understand, use, or share something in their daily life.
- Repeated Content: No one wants to go over something twice. Repeating what you have said will not have any value. At times, this may occur by mistake. At other times, you might see rephrased content added to inflate the amount of content.
- Unreliable: Giving information that is not consistent with present market conditions or not having a true value of a product we term as untrustworthy.
- No Objectivity: This means, there is no relationship between what they say and what they present in an article. While discussing fishes and methods of catching fishes, you see content to digress and discuss rain and amounts of rainfall in a region.
- Trickery: Use of underhand methods to make a person buy something. You see that a company is advertising goods and then makes people buy their product by using false promises or trickery.
- When you use SEO services, they check for these things first. Search engines will detect duplicate or false content with ease. So, those sites with such content will get ranked lower.
Analysis of Updates
The Google algorithm is not only about how it uses ranking factors but also about catching and removing spam. So, when we talk about updates for a ranking algorithm, we talk about changes in rules that govern these working principles. So, updates might affect links, and it might influence content while it appears that it is affecting links. To analyze update, we need to consider whether it affects a site in a positive or negative way.
Sometimes it might appear that your site gets demoted. It may not actually get demoted, only that it appears so relative to others. If a site gets demoted, then it did something wrong. Though our SEO industry does not understand what is happening underneath, there is a misconception that it all about punishment. This is not true because sometimes an update can help your site.
Gain and Loss of Page Rank
At times when the algorithm for choosing the top site changes, you might lose a couple of places. Here you see algorithm is working to promote sites that are doing something right. This will cause those sites that did not do this right thing to drop a couple of places. When the search phrase has an informational context, a ranking of commercial sites will drop down. This is natural because of that is the idea of a search. Here again, your site is not lacking in quality. It has the wrong content as far as the searcher knows. Yet again, there is no change in the update, only changes in search phrases.
Improve Page Rank
By understanding why a competitors’ rank improves, we can make changes to help our site align to search algorithms. Though we do not copy content, we work out why that site performs better. Here is a list of the most popular reasons:
- It is a site that users search for and like to see.
- Updating of a site added more value.
- More links have appeared on this site.
- Users find what they need here.
So, if your site lost position but remains on the first page, it could be that other sites have gained position because they do something right. By studying what all other sites are doing that you are not, you discover what a Google search ranking algorithm wants.
When your site drops from the first page to the second page or worse, it means something wrong. It is usually an on-page or off-page issue, and it links to your most-recent offline SEO tactics. Recently introduced ranking factors might be a reason for this drop.
How do we learn what Google expects from websites? We learn this through Google revelations, experience, and direct research. While Google doesn’t reveal all the specifics of its search algorithms, webmasters can read its general intentions because it is straightforward. Many updates that Google doesn’t announce is there in Moz’s updates, and so a little research proves useful. Years of tracking growth patterns help you check for red flags and make any needed corrections.
Harshal Shah has a countless experience as being a CEO of Elsner Technologies PVT. LTD: Professional SEO services that offer various web development services to the clients across the globe. Mr. Harshal is a huge tech enthusiastic person who has written major & genuine articles as well as blogs on motley topics relevant to various CMS platforms. This can guide the readers to acknowledge new practices about web development and also they can learn new ideas to build & optimize a website online using multiple web development tools & techniques.